ReplyTown terms of service.
The terms that govern your use of ReplyTown, including billing, fair use, and the responsibilities you carry for the numbers you bring us.
- Your number stays yours
No migration, no new number for your customers to learn.
- Opt-out is honoured
STOP replies are suppressed and logged before any send.
- You own the numbers
You are responsible for how each number was obtained.
- No cold-texting
ReplyTown only messages missed calls, web leads, and existing relationships.
Last updated: August 2026
1. The service
ReplyTown provides agreed enquiry intake, status, ownership, reminders and system handoff for supported sources. The exact production capability and connected providers are defined in the customer's order or service agreement.
2. Your responsibilities
You are responsible for the lawful use of connected channels and customer data. You must not use ReplyTown for unsolicited marketing. Where messaging is included in an agreed workflow, opt-out handling must be configured and tested before activation.
3. Billing
Subscription, implementation, cancellation and any customer-specific external costs are stated before payment. Essential and Growth use supported provider accounts controlled by the customer. A ReplyTown-funded Managed plan is not currently available.
4. Fair use
The service is for the recovery of genuine inbound leads. You agree not to route non-customer test traffic at volume, resell the service, or use it in a way that violates PECR, UK GDPR, or the law of your market.
5. Liability
ReplyTown is a safety net, not a guarantee of booked jobs. We do not guarantee that every lead converts. Our total liability is limited to the amount you paid us in the 12 months before the claim. Nothing in these terms limits liability that cannot be limited by law.
6. Changes
We may update these terms from time to time. Material changes will be communicated through the dashboard or by email before they take effect.
7. Contact
Questions about these terms? Contact us.