Straight answers

Every question answered.

The objections we hear from plumbing owners, answered plainly. If yours isn't here, book a demo and ask us directly.

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How fast does the text go out after a missed call?

Instantly. The moment the call drops or goes to voicemail, the ReplyTown system triggers a customized SMS response, keeping the prospect engaged while their intent is highest. There's no delay window for the lead to go cold.

Will ReplyTown work alongside my receptionist or answering service?

Not at all. ReplyTown is a safety net, not a replacement. If your receptionist is on the other line or it's after hours, ReplyTown instantly texts the missed caller so they don't move on to a competitor.

Can it tell an emergency from a quote request?

Yes. ReplyTown's intake exchange qualifies the job and classifies urgency, so emergency jobs are flagged immediately and quote requests are captured cleanly for your team. A burst pipe and a new bathroom quote never get the same response.

Will it integrate with my job management software?

Yes. We build integrations for the tools UK plumbers already use, pushing qualified leads straight into the schedule with no double-entry.

Don't callers just leave a voicemail?

Most don't. Industry research shows more than 70% of people who reach a voicemail won't leave a message. They simply call the next plumber on Google. That's the call ReplyTown recovers.

Why text back instead of calling back?

Calling back is a gamble. Most people won't answer a call from a number they don't recognise, but almost everyone reads a text. An SMS also gives the caller time to reply, so the conversation starts instead of ending at a voicemail box.

How long does setup take?

Most plumbing companies are live within days. You keep your current number, we handle the configuration, and there's no complicated rollout and no migration.

How much does ReplyTown cost?

Two simple plans: Launch at £79/mo and Grow at £129/mo, both with a one-time £99 setup. No per-call fees. See the full comparison on the pricing page.

Does ReplyTown replace my job management or CRM?

No. ReplyTown is a lead recovery layer, not a CRM migration. It works with your current process and pushes qualified leads to the tools you already use.

What happens if the lead doesn't reply to the text?

ReplyTown sends exactly one follow-up at the right moment, then stops. You get the summary and the call record either way, with a clear audit trail of every touchpoint.

Is there a contract or lock-in?

No. You give 30 days notice and there's no lock-in beyond the month you've paid. On the way out, you get a CSV export of your lead record, and you can keep the Twilio number at cost if you want it.

Is my caller data safe and handled correctly?

ReplyTown stores only what the intake flow needs, minimises PII, keeps an immutable opt-out record, and treats consent separately for website cookies and SMS. The first SMS always identifies your business and includes opt-out instructions.

How is this different from an AI receptionist?

An AI receptionist answers the phone and talks to the caller in real time. ReplyTown texts back missed calls and runs the qualification over text, where callers actually reply. Many businesses use the two together, with ReplyTown as the catch-all for the calls that slip through.

What counts as a covered lead?

Every missed call, every web lead, every after-hours inquiry. ReplyTown is not limited to phone calls. If a lead comes in through your website, it gets the same instant text-back and qualification flow.

Still have a question?

The fastest way to get an answer is to see the system recover a real missed call.

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